Have you noticed the iconic Buzz the Bee missing from one of the most popular cereal brands?
Scientists are not the only ones worried about the declining bee population – the General Mills cereal brand, Cheerios, is doing their part to reverse the declining bee population with their #BringBacktheBees movement.
Hundreds of bee species are heading toward extinction, and according to Honey Nut Cheerios’ promotional video, bees have been in decline since World War II. “In 2015, 42 percent of the bee colonies in the United States collapsed, and with more than 30 percent of all General Mills ingredients dependent on pollination, the company has decided to take action,” according to this source.
Cheerios started raising awareness of the bee decline by removing Buzz from their logos, and now they are hyping the movement by sending out free wildflower seeds.
The company has set a goal of sending out 100-million seeds in increments of 100 seeds per participant completely free to anyone in the nation who signs up.
The movement is not the only thing Cheerios and General Mills are doing to promote the bee population. The company plans to plant “3,300 acres of nectar- and pollen-rich wildflowers” on their oat farms by 2020.
“People need bees. And now bees need people,” Cheerios official website states.
To be part of the movement you can sign up to receive your own packet of seeds here.